American Express Introduces 10Xwith Amex At DLF City Centre, Chandigarh

Chandigarh:               American Express India has introduced 10XwithAmex promotion for             Cardmembers, enabling them to earn upto 10X Membership Reward points* while shopping or dining at DLF City Centre in Chandigarh. Other participating malls include DLF Cyber Hub (Gurgaon), DLF Promenade (Delhi), DLF Mall of India (Noida).The offer is on till July 26, 2019 and is also applicable on supplementary cards.

            On cumulative spend of Rs. 20,000 or more during the offer period, American Express Cardmembers stand a chance to win an Audi A3. The winners will be announced in November 2019.

            Consumers today are looking to get the most out of every experience, whether shopping, dining or spending time with family and friends. American Express understands this and is committed to fulfilling Cardmember needs across categories that they engage in – such as dining, retail, utilities and online spends. The Company’s merchant coverage has grown 3x in the last 5 years. Over 2,50,000 more retail points started accepting American Express cards in the last two years.

            According to recently released findings by American Express, affluent Indians increased spending on premium categories in 2018. High-end fashion witnessed the largest spends, followed by jewellery and electronics. While jewellery spending dominated the share of spending till 2013, other segments have grown in share in the last five years. High-end fashion contributed 42% of total luxury spends in 2018. These findings are based on analysis of merchant spends at premium and luxury brands across the country.

            These findings are in line with industry reports. According to BCG data, spending in smaller cities is rising by nearly 14% a year, and by 12% a year in India’s biggest cities, bringing with it a desire for faster gratification – to experience new things, live more premium lifestyles and buy international brands.

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