Chandigarh: AVON, the 130-year-old women’s beauty brand has roped in ace actress Parineeti Chopra as the new face for its color make-up category AVONTrue. AVON’s belief that beauty is all about expressing one’s individuality, shines through in this range with the tag line “Feel Your Best You” with Parineeti Chopra joining hands with the brand to propagate its ethos.
For more than six decades AVON has been improving the lives of women globally and supporting causes that matter to women the most like breast cancer awareness and gender-based violence. We wanted a personality who could emulate our practices. Parineeti has always chosen strong, off-beat film roles, and has a unique personal style sense. She has always been vocal about social issues and she resonates with our brand philosophy and attitude towards beauty. We are happy to have her as the brand ambassador of AVON True?, said Swati Jain, Marketing Director, AVON India.
AVON True provides a vast range of products to suit everyone for every occasion, every time. The chic make-up line comprises an array of products ranging from Mascaras to Lipsticks, from Kajal to Nail Paints, and from Foundations to Eyeshadows, with a gorgeous palette of colours for the new millennial consumer.