Chandigarh : The fashion kaleidoscope is growing with its reach through dynamic brands in mini metros, which are witnessing leading brands like Killer, LawmanPg3, Integriti, Easies by Killer and Desi Belle. These brands are reaching consumers in mini metros with unique offerings for them. Killer Jeans has always believed that the growth is going to come from mini metros and the strongest believer of Omni-channel distribution model, which is currently adopted by foreign brands and other E-commerce players.
Killer Jeans had been working on Omni-channel model which has physical presence through 320 retail stores, large format stores, more than 120 distributors, MBOs (Multi-brand Outlets) and online presence through E-Commerce platforms. Killer Jeans is looking to add 10% of stores every year. Majority of these stores are going to open in mini metros.
Commenting on this strategic move, Mr. Kewalchand P Jain, Chairman and Managing Director- Kewal Kiran Clothing Ltd, owners of Killer Jeans said that we are looking to expand the brand’s horizon to mini metros to make all our brandsavailable across India. We have seen a huge demand for our brands also pouring in from these towns and cities, besides organic growth from Metros and online platforms.