Chandigarh : They are the backbone of every family; they have the superpower to juggleand maintain all fronts of the household and beyond through their new age thinking. They lead with their progressive ideologies, running around the clock to seamlessly balance the lives of their families.They are the women, the homemakers of India.
This May, leading protagonists namely Guddan of Guddan – Tumse Na Ho Paayega, Angoori of Bhabhi Ji Ghar Pe Hai and Rajesh of Happu Ki Ultan-Paltan among a few others will be seen delivering a thought-provoking script; helping their families to take a step towards embracing forward-thinking through fun and intelligent humor. The protagonists will bring alive Kurkure’s new positioning, ‘Khayaal Toh Chatpata Hai’ that celebrates progressive thinking that women bring into their traditional Indian households.
For the in-show integration,Kurkurehas collaborated with a bouquet of channels from Zee Entertainment Enterprises Limited (ZEEL) including ZEE TV, & TV, Big Ganga and Sarthak. As part of the partnership, protagonists of eight shows will surprise viewers with their chatpateykhayaal.
Expressing his thoughts, Mr. Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India, says, “Kurkure is an ally to the Indian homemakers, who are the center force behind every positive transformation in the household. With the unique integration with ZEE TV plays, we hope to continue encouraging our consumers to take unconventional routes to help their families embrace progressive thinking, while at the back of being anchored to rich Indian values. Aided by a mood uplift through Kurkure’s crunch and chatpata taste, each of the protagonists will be seen delivering a thought provoking and entertaining storyline, and we hope that Indian homemakers enjoy this Chatpata twist.”